Fractional marketing leadership for companies whose visibility has to compound — not churn.

Most founders hire their first marketer too late, too junior, or too narrow — a content writer when they need a strategist, a paid media specialist when they need an operator, a generalist when they need someone who’s actually launched a SaaS company before. By the time the mismatch is obvious, six months are gone.

I was the founding marketing hire at a generative AI startup before ChatGPT launched. I know what the first six months actually require: positioning that survives investor scrutiny, an SEO foundation that compounds for years, demand gen infrastructure that doesn’t collapse the first time a campaign scales, and AI workflows that let a one-person marketing team output like a five-person team. I build the system. I run the system. I document the system so your eventual full-time CMO inherits something real instead of a pile of campaigns.

The shift from blue-link search to AI Overviews, Perplexity citations, and ChatGPT answers isn’t a future trend — it’s already eating into the organic traffic you’ve spent years building. Most in-house teams don’t have the bandwidth to retool around it. Most agencies are still selling the old SEO playbook with “GEO” added to the deck.

I plug in as the senior strategist your team doesn’t currently have. Schema and entity work that earns Knowledge Graph recognition. Content architecture rebuilt around the queries AI engines actually cite. NAP and directory infrastructure tightened until your brand is unmistakable to the answer engines. Editorial governance that keeps your writers shipping content the AI engines want to quote, not skip. I work alongside your team — not above them, not around them — and I leave the playbook with you when the engagement ends.

The local SEO playbook most agencies sell was built for a single shop on a single Main Street. The minute you’re operating across cities, states, or regions, it falls apart — duplicate Google Business Profiles get suspended, NAP inconsistency tanks your entity signals, content built for one service area cannibalizes the others, and your rankings start collapsing in the markets you spent the most to enter.

I build local SEO systems designed for scale from day one. A unified GBP architecture that survives multi-location audits. A directory and citation structure that holds NAP consistency across dozens of service areas. Localized content that ranks in each market without competing with itself. Schema and review infrastructure wired to feed every market’s local pack and AI Overview eligibility. The system runs as a system — not as fifty disconnected listings duct-taped together.